What We Build

One senior team across three lines, from web and software engineering through data and analytics into measurement and experimentation.

Software and Web Engineering

We design, build, and ship production web and software systems, from marketing sites to the applications and integrations behind them. Everything is built to brand, accessibility, and compliance standards, documented, and handed off so another team can run it.

  • React, Next.js, and Astro front-ends
  • CRM development and integration (HubSpot and others)
  • Full-stack applications and APIs
  • Accessibility and compliance-minded delivery
  • Performance and technical SEO

Data Engineering and Analytics

We build the pipelines and analytics that turn operational data into decisions a team can defend. This lane is led by an engineer with fifteen years of distributed-systems and data work across multi-state operations, complex regulated-industry data, and peer-reviewed statistical research.

  • Product analytics, A/B testing, attribution
  • Statistics, design of experiments, causal inference
  • ETL and ELT pipeline design
  • Data-warehouse and schema design
  • Complex regulated-industry data integration

Measurement and Experimentation

We measure what's working and model what to do next. The lane is anchored by a financial engineer working in measurement, experimentation, and forecasting applied to marketing and analytics problems. Paired with our data and systems depth, the models ship as production software rather than spreadsheets.

  • Marketing mix and media mix modeling
  • Attribution modeling
  • Experimental design (A/B and multivariate testing)
  • Forecasting and regression
  • Applied machine learning

Selected Work

Engagements led by our team, at Coincident and before it.

Federal technology commercialization

We were competitively awarded a multi-year contract to build web systems supporting the commercialization of federally funded DoD and VA technologies.

HubSpot CRM integration, publicly traded retailer

Custom HubSpot CRM card extension integrating a publicly traded company's deal records with a third-party order-management platform, with serverless APIs, automated line-item creation, and tamper detection.

Enterprise web platform, multi-location retailer

Six-year build of the web, data, and integration stack across a 23-location retailer: ERP and point-of-sale integration, CMS-driven e-commerce landing pages, and SEO that held #1 rankings for high-value keywords.

We build for clients who can't afford to get it wrong, and we work to the standards that environment demands.

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