What We Build

We design, build, and ship production web and software systems, from marketing sites to the applications and integrations behind them. Everything is built to brand, accessibility, and compliance standards, documented, and handed off so another team can run it. The lane is led by our principal engineer, whose production experience includes Twilio, ADT, McKesson, and NASA Glenn.

• React, Next.js, and Astro front-ends
• CRM development and integration (HubSpot and others)
• Full-stack applications and APIs
• Accessibility and compliance-minded delivery
• Human-centered design and usability
• Performance and technical SEO

We build the pipelines and analytics that turn operational data into decisions a team can defend, including in healthcare, where the systems have to handle protected health information. This lane is led by an engineer with fifteen years of distributed-systems and data work across multi-state operations, complex regulated-industry data, and peer-reviewed statistical research, plus hands-on experience in rural hospital revenue cycle and finance.

• Product analytics, A/B testing, attribution
• Statistics, design of experiments, causal inference
• ETL and ELT pipeline design
• Data-warehouse and schema design
• Regulated-industry data integration, including healthcare and PHI

We measure what's working and model what to do next. The lane is anchored by a financial engineer whose work spans forecasting, experimental design, mathematical optimization, Monte Carlo simulation, and machine learning. Because the same team builds the data systems, the models ship as production software.

• Marketing mix and media mix modeling
• Attribution modeling
• Experimental design (A/B and multivariate testing)
• Forecasting and regression
• Applied machine learning