The Team
A senior group. Delivery is led by Mike and Alex, with commercial strategy and client partnerships led by Ryan.
Mike Poplin
Data & Analytics Lead
An industrial and systems engineer and the firm's lead for data, systems, and analytics. Fifteen years of software and data engineering and technical leadership across multi-state operations, spanning ETL and data-pipeline design, integration of complex regulated-industry data, and the statistics and analytics on top. Peer-reviewed author in IEEE, IISE, and HFES.
Alex Westlund
Quantitative & Analytics Lead
The firm's quantitative and analytics lead. A financial engineer working in measurement, experimentation, and forecasting applied to marketing and analytics problems, with a B.S. in Financial Engineering and an M.S. in Industrial and Management Systems Engineering. His method spans forecasting, regression and experimental design, marketing mix modeling, attribution modeling, dimensionality reduction, Monte Carlo simulation, mathematical optimization, and applied machine learning.
Ryan Kalsher
Commercial & Strategy
Leads commercial strategy, client partnerships, and capital. Consulting background at Deloitte's Government and Public Services practice and at NTT Data, across federal technology, supply chain, and procurement. MBA in Business Analytics and an M.S. in Industrial and Management Systems Engineering. Founder and CEO of Stelna Ventures.